PRESS: CycleSaver teams up with Ecologi to celebrate Earth Day with tree-planting campaign

London, April 22nd 2025 – CycleSaver, the UK’s first and only salary sacrifice scheme exclusively for bike-share subscriptions (like Lime, Forest, Santander), is proud to announce a new partnership with Ecologi B Corp – the UK’s most trusted climate action platform.

In celebration of the collaboration, CycleSaver will fund the planting of one tree for every active and new subscription between 22 April and 22 May 2025.

The initiative is part of CycleSaver’s continued mission to promote greener, more sustainable commuting choices for employees across the UK. With a shared commitment to tackling climate change and making low-impact living more accessible, CycleSaver and Ecologi are perfectly aligned in their goals to drive collective action for the planet.

“We’re incredibly excited to team up with Ecologi this Earth Day,” said Dino Bertolis, Founder and CEO of CycleSaver. “Our mission has always been to make cycling more accessible through salary sacrifice, and this partnership allows our users to contribute to the planet not just by choosing cycling over other forms of transport, but by planting trees with every subscription. It’s a win-win for commuters and the environment.”

Ecologi, a certified B-Corp, inspires and empowers businesses to accelerate global climate action through reducing their emissions and restoring our planet by funding high quality, high integrity climate solutions including reforestation, habitat restoration, carbon avoidance and removal projects around the world.

The partnership with CycleSaver offers a new avenue for environmental impact by linking everyday commuting choices with long-term reforestation efforts.

Dimitri Theocharis, Ecologi’s CEO, commented: “We’re proud to partner with CycleSaver to celebrate Earth Day. By linking sustainable commuting choices with impactful reforestation projects, CycleSaver is making it easier for employees across the UK to support vital climate solutions through collective action”

This initiative kicks off on 22 April 2025, aligning with Earth Day’s global call to invest in our planet. All CycleSaver subscriptions – both new sign-ups and current active users – will automatically trigger the planting of one tree, helping to create lasting environmental impact.

And this is just the beginning. CycleSaver and Ecologi have plans to deepen the partnership throughout the year, with further sustainability initiatives in development to support long-term climate goals and empower more companies and employees to take meaningful action.

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About CycleSaver

CycleSaver is an innovative cycle-to-work scheme designed exclusively for employees who use bike-sharing and hire services rather than owning a bike themselves.

With over 4.5 million users of bike sharing schemes across more than 33 cities in the UK, CycleSaver was founded by Dino Bertolis in 2023 to give these riders access to the HMRC’s cycle-to-work tax savings – enabling them to benefit from savings of up to 47% on bike-sharing costs.

Employers sign up to CycleSaver at no cost to offer their employees savings on flexible monthly ride bundles to Lime, Forest, Beryl, Santander Cycles and Dott.

The cost of the subscription is deducted from an employee’s gross salary (before tax) saving them money through reduced Income and National Insurance tax. Employers also benefit from reduced National Insurance contributions through the salary sacrifice model.

By revolutionising the traditional cycle to work model in this way, CycleSaver is driving a shift towards greener cities and a more sustainable future. For more information, visit www.cyclesaver.co.uk

About Ecologi

Ecologi is the UK’s most trusted climate action platform. Our mission is to inspire and empower businesses to accelerate global climate action through funding high quality, high integrity climate solutions including reforestation, habitat restoration, carbon avoidance and removal projects around the world.

We work with over 24,000 businesses; Co-op, O2, BAFTA Albert, ITV, Ubisoft, Oracle, Capgemini, Mulberry including 300+ B Corps. Our community has collectively funded the planting of over 89m trees, avoided 3.5m tonnes of verified CO2e, over 39,000m2 of habitat restored and permanently removed 14,000 tonnes of CO2. We’re science-led and impact driven, aligned to the SBTi and Oxford Principles and guided by our impact team and expert independent climate committee. We support leading industry standards and work with leading third-party quality assessment from our partners Sylvera, BeZero Carbon, Calyx Global and Renoster.

We’re a proudly certified B Corp, in the Top 5% for Environment and Governance, as well as the most trusted climate action brand in the UK with an average 4.8 rating on Trustpilot.Find out more at https://ecologi.com